Current location:sport >>
New monster movie eyes even bigger China haul via holiday boost
sport595People have gathered around
IntroductionAn IMAX poster for "Godzilla x Kong: The New Empire." [Image courtesy of Legendary East]Th ...
An IMAX poster for "Godzilla x Kong: The New Empire." [Image courtesy of Legendary East]
The latest edition of Legendary Pictures' lucrative Monsterverse franchise, "Godzilla x Kong: The New Empire," is set to generate even bigger box office revenue in China, with the movie market scheduled to enter the three-day Qingming Festival holiday from Thursday.
Since its release on March 29, the movie has maintained a daily box office lead, grossing 352 million yuan (about 49.61 million U.S. dollars) as of Tuesday morning.
It has become this year's top-earning imported title thus far, overtaking "Dune: Part Two," which has made 336 million yuan since its March 8 debut.
Box office tracker Maoyan has forecast that the total earnings of "Godzilla x Kong: The New Empire" will surpass 840 million yuan in China.
A sequel to "Godzilla vs. Kong," which premiered in China in the same month back in 2021 and grossed 1.23 billion yuan, "Godzilla x Kong: The New Empire" sees the mighty Kong and the fearsome Godzilla facing a colossal and previously undiscovered threat hidden within the world.
With a story revolving around two iconic movie monsters, originating from Japan and the United States, these Monsterverse films have proved very popular with Chinese audiences.
HOLIDAY LINEUP
The Qingming Festival is a traditional Chinese holiday that falls on the 15th day after the Spring Equinox. While it is a time to enjoy the greenery of springtime and to visit the graves of ancestors, the holiday has also become a busy period for cultural and tourism activities in China, including trips to the cinema.
Leading Maoyan's charts of new releases for the holiday, in terms of anticipation expressed by online users, is "The Boy and the Heron," the Oscar-winning animated fantasy from Hayao Miyazaki.
The Studio Ghibli film, centering on a 12-year-old boy grappling with his mother's death, is set to hit Chinese theaters on Wednesday, a day before Qingming.
Miyazaki's anime masterpiece "Spirited Away" was a smash hit in China, grossing 488 million yuan in 2019. "The Boy and the Heron" boasts a strong 8.0 rating from users on review site Douban, signalling positive buzz.
Domestic crime thrillers "Dwelling by the West Lake" and "The Victims," set for release on Wednesday, are also hotly anticipated by local audiences.
Imported titles
March and April are usually a relatively quiet period for China's box office, with no major holidays like Spring Festival or May Day and fewer local blockbuster releases.
However, a string of well-received imported titles have enlivened the cinemas in recent weeks.
Chinese audiences "will embrace any film, big or small, local or imported, as long as the story connects," says Dong Wenxin, a film industry observer and theater manager. "It's an opportunity-rich market."
Alongside "Godzilla x Kong: The New Empire" and "Dune: Part Two," foreign films like Palme d'Or winner "Anatomy of a Fall" have found favor among Chinese moviegoers.
China Film Critics Association President Rao Shuguang deems imported films "essential" for driving China's box office. He critiques Hollywood for "leaning too heavily on franchises and lacking creativity," but adds, "Hollywood's adaptability shouldn't be underestimated -- they may burst forth with new creativity."
Rao urged the Chinese film industry to "constantly explore new themes and genres, while fostering positive interactions and building trust with audiences. Only then will we have greater room for growth."
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Universal Unfoldings news portal”。http://europaisland.whetstonetavern.com/article-34d199919.html
Related articles
Rhod Gilbert shares cancer update as he admits he's 'pinching himself' over performing stand
sportRhod Gilbert is delighted to be back on stage performing stand-up comedy two years after he was diag ...
【sport】
Read moreTianjin, A City Where Historic Legacy, Modernity Come Together
sportContact Us HomeNewsHighlightACWF NewsSocietyWom ...
【sport】
Read moreBeautiful Family Moments — Through Children's Eyes
sportContact Us HomeNewsHighlightACWF NewsSocietyWom ...
【sport】
Read more
Popular articles
- Nottingham stabbing victim Grace O'Malley
- Mother's Entrepreneurship Recycling Fund Celebrating 25th Anniversary
- Retired Textile Worker Teaches Party's History
- Israeli intelligence 'jammed GPS signals to confuse attackers'
- EDEN CONFIDENTIAL: Prince Harry's army friend JJ Chalmers urges Kate to talk about cancer
- Chinese Celebrate Spring Festival
Latest articles
Finnish hacker imprisoned for accessing thousands of psychotherapy records and demanding ransoms
Chinese Celebrate Spring Festival
Beauty of Chinese Culture Highlighted During Winter Olympics
Rural Woman Establishes Museum to Display Unique Charm of Miaos' Embroideries
Select list of nominees for 2024 Tony Awards
Tianjin's cruise tourism industry set for post
LINKS
- What is the Rwanda scheme? Your questions answered
- From Nottingham to Glasgow, these are the 10 postcodes where landlords get the best returns
- José Ramírez homers as Guardians continue best start in franchise history with 4
- Father rescued from migrant boat tragedy in Channel 'watched four
- South Carolina Senate wants accelerated income tax cut while House looks at property tax rebate
- Why vagina makeovers are booming: The five treatments you NEED to know about if you're over 40
- Pitchers Kyle Hendricks and Drew Smyly put on injured list by Chicago Cubs
- Child murderer who abducted and killed schoolboy 50 years ago dies in prison of old age
- Biden adminstration finalizes rule to grant overtime for millions more salaried workers
- School bans pupils from using the toilet during lessons to crack down on fears they are vaping